Ruff Ryders Label, Former Home To DMX & The Lox, To Relaunch With New Roster Of Talent


(AllHipHop News) Yonkers Hip-Hop label Ruff Ryders has relaunched its recording business as Ruff Ryders Indy and will officially launch its new roster of artists currently on the label.

The principles in the new label are CEO/President Joaquin "Waah" Dean, Director of Operations Dedra Tate and Directors of Marketing, Tenisha Rae and Alimah Samsid-Deen.

According to representatives from Double XXposure PR, the company that officially represents Ruff Ryders Indy, the label will be distributed by Fontana/Universal, with a focus on mentoring new and independent labels.

Ruff Ryders Indy will provide marketing, street promotion, radio promotion and product management, in addition to educational programs offered to label CEO's to help build their brands.

As one of the founders of Ruff Ryders in 1988, Joaquin Dean helped introduce artists like DMX, Eve, Swizz Beatz, The Lox, Drag-On and others into pop culture, selling over 20 million records in the process.

Ruff Ryders Indy's roster consists of Drag-On, Mook, Shella, Flashy and Lil Joaquin.

This week, the label will conduct a press day to reveal more details about their roster and the new label's plans for the future.

Source: AllHipHop

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