Jay-Z Beats Out Will.i.am To Sign X-Factor Star Cher Lloyd

X FACTOR brat CHER LLOYD has been snatched away from her biggest fan WILL.I.AM by JAY-Z.

The Jigga Man has swooped in and inked a deal with the gobby teen quicker than the BLACK EYED PEAS mastermind could say "Where Is The Love, Cher?

Even though Will performed with Cher in the talent show's finals, piled on praise and vowed to sign her to his label, Madame Lloyd is now locked into Jay-Z's Roc Nation imprint.

Will even promised Cher's mum Dina he would make her daughter a star the night she was booted off X Factor.

But signing for Jay-Z is a canny move by the snarling youngster, who now shares a label home with another hugely successful young female rapper - WILLOW SMITH. A source said: "Even though Cher didn't do terrifically well in the X Factor finals, there's been a hell of a lot of interest in her. Will.i.am's backing only intensified the battle to get her signature.

"After weighing up the pros and cons, it was thought that the team at Roc Nation would be best placed to turn her dreams of stardom into a reality."

By joining Roc Nation, Cher - who wore a necklace saying "Turn Ur Cher On" during a performance at Pop Factory on Merseyside earlier this week - can line up alongside emerging urban artists.

Next year is already looking like it will be dominated by female MCs. Rhymer JESSIE J has got the Brits' Critics' Choice award under her belt and dubstep queen KATY B narrowly missed out on a chart No 1 earlier in the month.

The source added: "All the labels are on the lookout for sassy, young female artists with bags of attitude, and Cher fits that bill perfectly."

Source: The Sun UK

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