When in doubt, always bet on Beyonce Knowles. The hugely successful singer and actress is ready to conquer the world of women's fragrances with her new perfume 'Beyonce Heat' which will be in stores this February.
Industry insiders are estimating it could top $100 million in sales globally in it's first year.
Beyonce is very pleased with the finished product, she told WWDBeauty:
“I’m so happy with it, I’ve been working on it for a while now. I was on tour for a year, and I have meet-and-greets with fans. I’ve never in my life gotten so many compliments. Coty has their own testing, but that was my testing! The fans loved it. They were like, ‘I love that, I’m getting that, why isn’t it out right now? I need it!”
Jay-Z's better half worked hand in hand with Givaudan’s Claude Dir and Olivier Gillotin to develop the perfume.
“This was my first time starting from scratch, although I’ve worked with a few other fragrance projects,” said Knowles, Everything, from the bottle design to the name and the ideas for the commercials — that’s me. When I commit to something, I do it 100 percent, and I’ve never had [creative control over a fragrance] until this project. I learned a lot of great things from the past — but I always asked myself, ‘If I could have my own scent, what would it be?’ I wasn’t worried about deadlines. It could have taken me three, four, however many years — this was my first fragrance, and I wanted to make sure that it was something I would love forever.”
Check out the commercial for 'Beyonce Heat' below.