Video After The Jump

Burn is a new documentary directed by Alec Sutherland centered on a couple of days in the life of araabMUZIK.

Primarily known for his work with Dipset, araab is fast becoming one of the best young producers in the business.

 

Check out the synopsis below and enjoy the six minute doc.

In December of 2010 Burn Energy Drink (A Coca-Cola Brand) put out a call for treatment submissions for a series of web films they were commissioning. Having recently worked with the young producer/MPC (Music Production Center) savant Araabmuzik, Director Alec Sutherland was inspired to create an installation that could be a real time, visual articulation of Araab’s actions on the MPC. The treatment for this idea was submitted and selected by Burn.

With a modest amount of money, Alec and his crew set forth to build a light setup that would converse instantly with Araab’s MPC. After a week of troubleshooting an array of computer software, DMX controllers, Midi converters, dimmer pads, electrical latency, power conversions, finally a pad on the MPC was pushed simultaneously lighting a single LED strip. 16 LED lights were custom wired and fabricated.

The shoot lasted two-days: the first spent documenting Araab in everyday situations accompanied by audio excerpts from a candid interview. The second was spent at Broadway Stages in Greenpoint Brooklyn, building the light setup and finally, recording Araab’s performance.

What you see of the performance is about three and half minutes of excerpts, taken from a nine minute set. Each set was shot on 4 cameras to enable a live, real time edit of Araab’s performance. The 16 lights are triggered exclusively by Araab’s actions on the MPC, the result being a precise visual translation of the music he’s creating.

This film has been completed for months but we were unable to release it do to Burn’s brand repositioning. Recently, they gave us a choice: release the film now on your own, or wait until August when Burn/Coca-Cola will put their corporate weight behind it. We have decided to release it now because we would like people to see it as something other than an advertisement.




Shouts To FreeOnSmash

 

Follow Me on Facebook, Myspace and Twitter

Join Our Facebook Fan Page Check Us Out On MySpace Follow Us On Twitter

Views: 35

Comment

You need to be a member of PaperChaserDotCom to add comments!

Join PaperChaserDotCom

Like My Official Facebook Page & Follow On Google+ & Instagram

My title

Instagram page contents

Follow Me On Twitter, Instagram, Facebook, YouTube

Follow Me

Join Our Facebook Fan Page Follow Us On Twitter Follow Me On Youtube Like MY Facebook Page Connect With Me On Linkedin
Connect With Me On Google+ Join My Website Follow Us On Instagram

Badge

Loading…

Events

About

© 2018   Created by ChasinDatPaper.   Powered by

Badges  |  Report an Issue  |  Terms of Service

Facebook Login JavaScript Example