As the newest signees to Chicago-based label and creative collective, At The Studio Records (ATS), 21-year-old SBG Kemo and 23-year-old Ke Millie are the two artists bringing together their distinct sounds to form the viral rap duo, Heavy Steppers.

Beginning as solo artists and both hailing from the west side…

Nyketown Ju is gearing up for the release of his new project Checkmate. To hold fans over, the South Carolina native drops a new freestyle over Offset and Cardi B's "Clout" instrumental. Watch the Jason Tran-directed visual below and look for…

Today, Jae Mansa debuts a hip hop trapped out jam called “My Life” featuring double platinum selling singer/song writer YK Osiris. The song finds the group perfectly riding a celestial beat while they stay on their rap game hustle.

“We just want to live our life", says Jae Mansa. "There's a big difference between surviving and living. My Life signifies our growth. When you know better you do better, we took a lemon and make…

Today, Coca Vango, also known as Mr. Vango releases the official music video for the long-awaited track, "Come Home." The Love & Basketball-theme visual premieres from Vango’s most recent EP, Mr. Vango. Having established a loyal following, Coca and his femcee girlfriend, LightSkinKeisha, serve as…

Nyketown Ju links up with Prince Ink for a new music video called "Sweet Tooth." The single will appear on the South Carolina native's "Checkmate" mixtape dropping November 29th. Produced by Yung Javion. Directed by Jason…

Today, Jae Mansa debuts a hip-hop trapped out jam called “Gryndin” featuring Atlanta native up-coming rapper Young Marco. The song finds the group perfectly riding a celestial beat while they stay on their rap game hustle.

“We’re always gryndin, we stay on the grynd," says Jae Mansa. “Gryndin…

Roanoke, VA artist Don Papion teams up with Saint B, Doeboy Jones & Nas-T for a new video called "Bring It Out." This club banger will definitely continue to grow and listeners will be eager to see what’s next to come from 540. Watch the visual below and follow…

Just in time for Halloween, Max B drops a spooky visual for his most recent single “So Cold,” featuring A Boogie Wit Da Hoodie. As two masked men go on a robbing spree falling into a scary result.

This visual marks as the first music video of the streaming era for Max B, who has been incarcerated since 2009.…

King Shy, an 18-year old rapper from Americus GA, was raised in a lifestyle that most artists his age rap about but have never lived. “He’s an inspiration for the youth and he takes pride in hard work,” says Scotty ATL about King Shy. Shy is a new addition to #CoolClub which is Scotty’s label.

Originally he is from Americus, GA, but moved to…

It's no secret if you've been following music industry trends that marketing company 740 Project has been behind this. Today, we speak with the founder of this company, Jesse "Punch" Edwards to discuss marketing, trends and how to sustain in general in this ever so changing music industry.

Q: What has been your company's success so far?

A: I think it's really an understanding of the cultural climate. The music…