King Shy, an 18-year old rapper from Americus GA, was raised in a lifestyle that most artists his age rap about but have never lived. “He’s an inspiration for the youth and he takes pride in hard work,” says Scotty ATL about King Shy. Shy is a new addition to #CoolClub which is Scotty’s label.

Originally he is from Americus, GA, but moved to…

It's no secret if you've been following music industry trends that marketing company 740 Project has been behind this. Today, we speak with the founder of this company, Jesse "Punch" Edwards to discuss marketing, trends and how to sustain in general in this ever so changing music industry.

Q: What has been your company's success so far?

A: I think it's really an understanding of the cultural climate. The music…

Vegas has a new emerging artist making serious waves all over the West Coast with his group Vermin Gang. Fresh off signing his label Vermin Gang with Sony/Orchard along with his partner PurpLeTariat, rapper So London drops visuals for his new track "187" from his album VerminNinja with…

Milwaukee rappers Looney Babie and Gwapo Chapo release their new music video "Bum Bum" directed by A Zae Production. The brothers have been using music as their outlet since they were kids rapping over other artist’s lyrics. It was a time before the streets, before their mother passed…

Milwaukee rapper 54 Baby Trey links up with Detroit's FMB DZ for his new music video titled "It Get Dangerous." The track was produced by Helluva and the visual was directed by TeeGlazedIt Production. Watch below via YouTube.…

Juug Gone Wrong is an independent film, which finds two cousins taking different approaches in the pharmaceutical field. One is taking the legal route and the other one not so much. The urban dictionary describes a "Juug" as an act of profiting off illegal or legal activities. Involves scheming, lying or tricking another…

Detroit super duo Drego and Beno flex 15 new tracks on the highly anticipated Meet Us Outer Space. The project was created to get listeners lifted on life and take them higher, as in bringing them into their altered reality where troubles don’t exist. As products of the hood, Drego and Beno make music that speaks of their reality, which is…

Set on a fervent return to the scene, and laying claim to a well-deserved spot in the southern rap game, MobSquad Nard has returned and is dedicated to raising the bar with his new project I’m Serious. In late July the Cinematic signee and Florida native stirred up the pot by means of his newest single, accompanied with visuals by A Zae Production, for his song "Murda Scene"; a gritty account of the rappers life in the streets…

Atlanta native Juliano celebrates Labor Day with the release of his new mixtape titled "Dope Spot 3.5". The 8-track project has one feature from Spliff Fargo and includes production by J Wattz, Drummer Los and Tezo. Stream or download below via Audiomack.…