Share ''Paranormal Activity' Now the Most Profitable Film Ever Made'
“This will definitely echo around the halls of Viacom in New York,” said Don Harris, executive VP of distribution for Paramount on Sunday, shortly after it was announced that “Paranormal Activity” would lead the weekend box office with $22 million.
Harris’ jubilation was understandable.
Set to further expand its run this weekend from 1,945 locations to around 2,400, and…
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