Video After The Jump
Everybody has seen the footage of Solange Knowles attacking her brother-in-law Jay Z in an elevator earlier this year. It looked authentic to most observers, but Solange and Beyonce's father, Mathew Knowles, seems to think it was all part of a "Jedi mind trick" to fool fans into buying more of his daughter's merchandise and help sell tickets for Jay and Bey's current On The Run tour.
"It's called the Jedi mind trick. The Jedi mind trick fools you a lot of times," Mathew told the Roula and Ryan Show on Houston radio station 104 KRBE. "Things you see are sometimes poof. All I know is the Jedi mind trick. Everybody is talking about [the elevator fight], ticket sales went up, Solange's album sales went up 200%."
Jedi mind tricksters?
Mathew also talked about a possible Destiny's Child reunion tour.
Do you believe the elevator fight was staged?
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